News, premieres and awards – what moved us, year by year.
The mobility of the future – for Audi, this means linking vision and reality as closely as possible. At the sphereNight, Audi presented its vision of meaningful mobility to the Chinese press using three concept vehicles: grandsphere concept, skysphere concept and urbansphere concept. CREATORS supported the Chinese project team in the concept development and produced parts of the media content.
View project →The task: to rethink the annual press conference. Consistently digital … and consistently dialogue-oriented. The concept: let the journalists look behind the scenes and give them the opportunity to rediscover Audi – with Audi employees as moderators, reporters and discussion partners. The result was a highly authentic format that credibly reflected the company’s transformation.
View project →For the first time, we supported Audi Sales at the Central Launch Experience in the training center in Munich. Several thousand international sales employees experienced the future of the brand and company in a 30-minute Mission Progress Future Show. It became the starting signal for a new era.
Together with Motive Communication we developed the creative concept for the Audi press conference at Guangzhou Auto. In addition, CREATORS were responsible for the graphic concept and the production of the media content. Once again, we accompanied the project with our tried-and-tested remote workflow: from the first creative exchange to the final show.
View project →Under the motto #FutureReady, international press and media representatives experienced a transformation update on the Audi brand and company ahead of the IAA. The central topic: the great challenges of our time, which affect not only Audi but the entire industry and society. CREATORS were responsible for the concept, including content coordination, and produced large parts of the films and graphic content.
View project →Progress live: even before the global public saw the new Q4 e-tron, Audi presented its new model series to the international press. In close coordination with AUDI AG and our colleagues from amalia events GmbH, Design Company and macomNIYU, CREATORS developed the digital event concept and were responsible for the production of the media content.
View project →CREATORS supported the Audi press conference as concept agency and production house. In close coordination with AUDI AG, Audi China, FAW and SAIC, CREATORS were responsible for the creative concept, show flow, motion graphics, staging content and keynote presentations. The pandemic made travelling to China impossible – so all work processes were digitized and managed remotely.
For the press launch of the new e-tron flagship, CREATORS produced the official e-tron GT reveal trailer. A 5,000 m² interactive light course served as the backdrop for the shoot. The light objects reacted live as the e-tron GTs drove through them. Racing drones equipped with cameras accompanied the drives and delivered breathtaking images.
View project →To close the year: our first trade fair of 2020 that was not cancelled! Even though we could not be there in person, the entire CREATORS team supported our Chinese client wholeheartedly. It was a great experience to stage a real live event again.
View project →In times of COVID-19 restrictions, CREATORS developed an innovative high-end event format for AUDI AG: Vorsprung.live. The event provides an update on brand, corporate and product news. It combines elements of a news broadcast with those of a talk show – a live event at premium TV level.
View project →Audi is opening a new chapter in digital communication. Journalists from all over the world can get to know new products, explore technologies and gain exclusive insights in virtual environments. Alongside the experience, dialogue takes center stage – which is why the new formats emphasize intensive interaction between media representatives and Audi experts.
View project →The internet and social media follow completely different rules than a live event. Corporate content becomes corporate entertainment – and brands become entertainment companies. After the Geneva Motor Show was cancelled, we brought the world premiere of the new Audi e-tron S models to the world wide web – and attracted a lot of attention!
View project →We had the idea of “marrying” digital video headlights (DML) with KUKA robots. The result: living beings – intelligent and empathetic, comparable to the famous PIXAR desk lamp. As narrators, they took the guests on a journey.
View project →The IAA 2019 was different from previous years: the leading trade fair took place amid tensions between industry, politics and sustainability. The event used the fair as a restart. Under the motto “Consistently Audi”, the four rings presented the results of a company-wide restructuring and realignment – and for the first time, press and media representatives received concrete information on “the new Audi”.
View project →The CREATORS team was responsible for the concept and production of the FAW & Audi press conference at Shanghai Auto 2019. With the AI:ME, the brand presented an autonomous concept study for megacities like Shanghai. In addition: the world premiere of the Q2L e-tron, the China premiere of the new Q3 and the market launch of the Audi e-tron.
View project →CREATORS developed this pioneering press conference at the Geneva Motor Show and produced all staging content. The aim was to bring Audi’s electric offensive to the public and underline its position as the leading premium electric brand. The reveal of the Audi Q4 e-tron concept was the emotional highlight – generating hundreds of thousands of views and likes on social media and a massive media echo.
View project →Best entertainment at the Consumer Electronics Show in Las Vegas: Audi brings the theme park into the car and completely redefines in-car entertainment. CREATORS staged the press conference and the TechTalks on the Audi booth. The press conference opened the show on its first day; regular TechTalks then explored specific topics in depth.
View project →The celebration was held under the motto “Celebrating Vorsprung”. 650 guests from media, government and the brand and group boards experienced an eventful journey through time. With rotating grandstands, the auditorium became THE CLOCK – and the guests became time travellers through the past, present and future of the joint venture, with a special focus on upcoming innovation and model offensives. A 360° experience to remember.
View project →Finally, the moment arrived: Audi presented the e-tron to the world for the first time without camouflage. At THE CHARGE in San Francisco, 1,500 international guests – customers, VIPs, press and media – experienced Audi’s first fully electric vehicle. CREATORS supported the event from the initial concept through to design and staging. A milestone in Audi’s history.
View project →Big cinema at the Geneva Motor Show: CREATORS staged the world premiere of the new Audi A6. The concept broke with conventions – instead of a classic press conference, the audience experienced the A6 premiere as a film festival. No board members, no long speeches – the images did the talking.
View project →After 8th place the year before, CREATORS GmbH reached 2nd place in the national BlachReport Creative Ranking 2018/2019 – above all thanks to the Audi Summit. Thank you to all CREATORS and to all partners, planners and initiators involved!
Beyond our wildest dreams: we won gold twice at the BEA Awards, in the Brand Event and Production Award categories. Many thanks to all partners and planners of the Audi Summit 2017 (madhat, Oettle Ferber, Four To One, Designliga, TFN, mediatal and many more).
With 1 gold, 3 silver and 2 bronze awards, we rocked the BEA World Festival in Porto. Together with our partners madhat and Four To One we spent three unforgettable days in Portugal – overwhelmed by the response to the Audi brand show at the Audi Summit 2017.
With a stringent content concept, CREATORS staged the Audi press conference at the IAA 2017. The central theme was the new technology label Audi AI, which brings together all the intelligent technologies that make time in the car more comfortable and let drivers use it in new ways.
View project →The most complex and demanding show we had ever realized: CREATORS were responsible for the concept and large parts of the production of the brand show at the Audi Summit 2017. Kunal Nayyar, known from “The Big Bang Theory”, set off on a journey of discovery through the Audi universe. The highlight was the world premiere of the new Audi A8 – the first car in the world with Level 3 automated driving. We are proud to have been part of the team!
View project →The ADC awarded us a bronze “nail” for the holographic staging of the Audi Q5 at the Mondial de l’Automobile in Paris. Animations on transparent projection surfaces combined with the LED wall behind them to create an extended reality. The staging also interacted with the media grid of the booth, creating an immersive spatial experience.
What a start to 2017: we are delighted with two third places at the BEA Awards! Thanks to a great team – and to a courageous client who is always open to new ideas. Exceptional projects are born from trusting teamwork!
CREATORS staged the AUDI AG press conference at the Mondial de l’Automobile in Paris. The setting was a digital cloud designed by Schmidhuber: the media grid covers more than 2,000 m² and integrates around 7,000 LED tiles – making data streams visible and bringing digitalization and connectivity to life across the entire booth.
View project →For the world premiere of the new Q2 at the Geneva Motor Show, the lighting above the stage unexpectedly turned into living objects – the Light Robots. The show staged the world of the Audi Q2 in the style of an interactive game console: an action-packed interplay of moving light and media content on a 35-metre-wide LED wall. The first show of its kind in the world.
View project →H2O – perfect for staging a vehicle that emits nothing but water. CREATORS staged the world premiere of the Audi h-tron quattro concept at NAIAS 2016 in Detroit. Thanks to Aquatique from Strasbourg for the water wall – and to the teams of Four To One and Oettle Ferber for their great support in planning and on site!
Together with madhat from Offenbach, CREATORS realized the world’s first interactive media sphere ballet, staging the world premiere of the Audi e-tron quattro concept.
We look forward to creating something together that moves people.
