Fully Charged: The Audi Golden Decade (Kopie)
Shanghai Auto 2021
CREATORS GmbH supported the Audi press conference as concept agency and production house. In close cooperation with AUDI AG, Audi China, FAW and SAIC, the CREATORS were responsible for the creative concept development, motion graphics incl. the live revealshow and all keynote presentations. The pandemic made traveling to China impossible – so all work processes were digitized and controlled 'remotely'. 16 years of experience in China paid off in this particular situation. It was thus possible to smoothly organize the 4-month project preparation with regular jour-fix appointments and a great understanding of the Chinese automotive market and the working processes there. The support and close coordination with the international planning teams from OettleFerber, TFN, RGB and Freeman also made a decisive contribution to the success of the project. In times of crisis, borders shift – this project has shown us all that it is possible to organize such a complex event as the Audi-FAW-SAIC press conference 'remotely' without losing interfaces.