THE CHARGE next: Geneva Motor Show 2019
International Geneva Motor Show 2019
CREATORS GmbH was assigned to develop this very special press conference at the Geneva Motor Show and produce all the staging content.
The aim of the press conference was to publicize the Audi brand e-offensive and to underpin its position as the leading premium electric brand.
The press conference gave an outlook on electrically powered models that will have their series production premiere until the end of 2020. In addition, the entire Audi booth was exclusively equipped with electrically powered models. Four new plug-in hybrid versions were seen as world premieres and the fully electric Formula E racing car Audi e-tron FE05 was shown to the world public for the first time.
The reveal of the Audi Q4 e-tron concept was the emotional highlight of the event. The innovative reveal generated hundreds of thousand views and likes on social media and set off a massive media echo.
Thrilling, stringent and with a clear message: the press conference became an important communication milestone in the Audi electric offensive.