Mercedes-Benz China E-Class Launch

Shanghai 2011

Project Details

Mercedes introduced two new models to the Chinese market, the new E-class and CLS-class models. CREATORS GmbH was responsible for stage design (including the technical concepts involved), the moderators’ scripts, media presentations, choreographing the CLS drivers and the holographic world premiere presentation for the new E-class. The new E-class had a very well known and charismatic ambassador: George Clooney. His video message was greeted by frenetic applause from the Chinese audience. The after-show mingle used substantial portions of the stage and also functioned as an exhibition space for the new models.

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