Living Matrix Installation
Los Angeles 2019
Audi presents its second fully electric vehicle: the Audi e-tron Sportback. The all-electric SUV Coupé is equipped with digital matrix LED headlights (DML). The innovative lighting technology consists of 1 million individual micromirrors. That turns the headlight into a projector. Light becomes video.
Our initial question: What is the perfect place to bring e-mobility and the film world together? The answer: Los Angeles - film metropolis and close enough to e-pioneer Tesla and digital players such as Apple, Google and Microsoft.
Everything should be different. So we decided to break the rules. No classic presentations. No long speeches. The goal: a happening that requires no explanation.
We had the idea of "marrying" the video headlights (DML) with KUKA robots. Thus, living beings were created. Intelligent and empathetic, comparable to the famous PIXAR desk lamp. As a narrator, they took guests on a trip.
A rear wall consisting of 48 e-tron headlights completed the show installation.
A specially developed software made it possible to orchestrate all elements. The precise interplay of music, light, video and the corresponding movements of the KUKA robots created a unique show experience.