Knoff-Hoff Innovation Show AUDI AG

Its become something of a tradition. On the evening before its annual press conference, Audi invites media representatives to a warm-up event.

In 2012, Audi wanted to rejuvenate the event by adding a fun new component mimicking one of Germany’s most famous TV shows, Knoff-Hoff. The wildly popular science show was invented by Joachim Bublath, who was invited to moderate the event. Its guests were offered informative insights from behind the scenes of Audi’s development teams.

A series of demonstrations and low-key chats with engineers and developers provided media attendees with background on technical innovations from the perspective of those designing and building them.

As a special highlight at the end of the event hosted at the Audi Training Centre at Munich Airport, Audi presented a new Le Mans prototype and introduced attendees to the teams.