Anniversary Celebration 125 Years Mercedes Benz
“125 Years of Innovation” was the slogan for an event celebrating the 125th anniversary of Mercedes-Benz (China), incorporating a star-studded VIP guest list and a building designed specifically for the event. The 2 1/2-hour gala evening was hosted on the grounds of the Shanghai EXPO on a site immediately adjoining the Mercedes-Benz arena.
On the ground floor, guests were treated to an exhibition featuring numerous classic car models, many of which were being shown in China for the first time. After a few words of welcome by the CEO of Daimler China, guests proceeded to dinner on the first floor. There they were offered an engaging tour of 125 years of automotive history. The iconic Benz Patent-Motorwagen from 1886 was, of course, a star of the show. Formula 1 driver Mika Häkkinen gave thrilling insights into his experience driving for the Mercedes Formula 1 team.
CREATORS GmbH was charged with the basic design concepts for the required construction work and technical processes, the event schedule including event moderators and media design for the gala event.