Consistently Audi – 2019 IAA Press Conference

IAA Frankfurt 2019

Project Details

The IAA 2019 is different than in previous years. In 2019 the leading trade fair takes place in the area of ​​tension between industry, politics and the environment. The particular challenge is to involve all interest groups in the press conference and to show future-oriented mobility solutions.

The event concept uses the leading trade fair as a restart. Audi presents the results of a company-wide restructuring and realignment under the motto ‘Consistently Audi’. The press conference will thus become a strategy summit - for the first time, press and media representatives receive specific information on 'the new Audi'.

Central topics of the strategy serve as content and dramaturgical guidelines. The strategic cornerstones of the new strategy are precisely orchestrated, creating a holistic picture of the company. It is the starting signal for a complete transformation process.

Audi is becoming more open, innovative and, above all, electric. In addition to the most extensive range of electric cars on the market, the four rings provide a sneak preview of the new e-tron Sportback - world premiere 2 months later in Los Angeles, the epicenter of electromobility. And the AI:TRAIL completes the family of electric vision cars. Electrification does include the sporty RS models either: the world premiere of the RS 7 with 48 volt mild-hybrid system shows how efficiency works in the high-performance segment.

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